OWN YOUR FUTURE.
BUILD WHAT lasts.
Financial literacy. Real assets.
Real ownership.
We equip Black and Brown youth to build generational wealth-one asset at a time.
OWN YOUR FUTURE.
BUILD WHAT lasts.
Financial literacy. Real assets. Real ownership.
We equip Black and Brown youth to build generational wealth-one asset at a time.
MISSION
Close the generational wealth gap one asset at a time
VISION
Help create 20 millionaires in the next 20 years
TARGET
Black and Brown youth and young adults (17-25)
THE PROBLEM
Generational wealth building is
broken in Black and Brown communities.
THE WEALTH GAP ISN'T JUST ABOUT INCOME.
IT'S ABOUT OWNERSHIP.
2024 Census median income:
$92,530 — White, non-Hispanic
$70,950 — Hispanic
$56,020 — Black
2024 Census
homeownership:
White:
74%
Hispanic:
49%
Black:
45%
The Fed's 2022 stock ownership:
White:
66%
Hispanic:
39%
Black:
28%
THE PROBLEM
Generational wealth building is
broken in Black and Brown communities.
THE WEALTH GAP ISN'T JUST ABOUT INCOME.
IT'S ABOUT OWNERSHIP.
2024 Census median income:
$92,530 — White, non-Hispanic
$70,950 — Hispanic
$56,020 — Black
2024 Census
homeownership:
White:
74%
Hispanic:
49%
Black:
45%
The Fed's 2022 stock ownership:
White:
66%
Hispanic:
39%
Black:
28%
THE SOLUTION

IS YOUR GUIDE
We provide the knowledge, tools, and opportunities to help you build, own, and multiply real assets.
YOC
equips Black and Brown youth and young adults with the
financial knowledge, entrepreneurial skills, practical experience, and support they need to take control of their financial future.
Because building wealth isn't just about earning more. It's about learning how to own more.
Trina white-maduro
Entrepreneur | Educator | Investor
Trina White-Maduro is a social entrepreneur and longtime advocate for community and faith-based organizations. Raised in a single-parent home on Chicago’s South Side—one of 15 children in a family living with poverty, violence, and scarce resources—she first saw basketball as her path out. She chose another one: earning bachelor’s and master’s degrees in social work and serving more than 30 years through nonprofits and churches. Today she uses resources to create opportunity and improve the lives of the people she serves.
YOUR PATH TO OWNERSHIP
1
LEARN
Financial literacy, business basics, and real-world skills.
2
APPLY
Build businesses, create income, and invest with confidence.
3
BUILD
Acquire assets in real estate, business, stocks, crypto, and more.
4
MULTIPLY
Grow your assets and create generational wealth.
5
LEGACY
Financial freedom. Impact generations. Change communities.
SKILLS FOR LIFE. TOOLS FOR OWNERSHIP.
Learn new skills. Discover your potential. Build your future.
Track 1
BUILD YOUR FOUNDATION
Financial Literacy 101
Business Basics
Entrepreneur IQ
Track 2
DEVELOP YOUR EDGE
Financial Literacy 202
Digital & Social Media
People Skills 101
Track 3
PUT IT INTO ACTION
Business Internships
Asset Creation
People Skills 202



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Senior Project Manager
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